Digital health solutions: Forget the AI-washing. ROI is king.

The market has been driving itself into a frenzy this past year with the potential for emerging technologies to influence the digital transformation of healthcare to a value-based care era. Every year, a new term becomes the buzzword around which the entire technology industry rallies to make its case and rise above the noise. This year, it's been AI, and technology vendors have fallen over one another to demonstrate how their solutions are "AI-powered," "AI-enabled" or "AI-led." The indiscriminate use of the term "AI" has become so pervasive that the research firm Gartner has even invented a name for it: AI-washing. Arguably, many technology solution providers in the digital health space are simply slapping an AI label onto their offerings in hopes that healthcare executives will be interested.