Harley-Davidson Boosts Digital Marketing With AI

The Harley-Davidson brand of motorcycles is an American icon. But this iconic brand didn't go it alone: It got a marketing boost from artificial intelligence. Harley-Davidson of New York City is responsible is responsible for all deliveries purchased from its two New York showrooms (in N.Y.C. and Long Island City) within the New York and New Jersey areas. The company has an e-commerce website managed by an internal team, and it sends emails to existing customers. Asaf Jacobi, president of Harley-Davidson of N.Y.C., realized that this approach wasn't cutting it.