Tough Lessons: Companies are new to AI, and it shows

Companies have been investing heavily in artificial intelligence (AI) systems, but all that work is not paying dividends. The digital giants, including the cloud giants and others such as Apple, Facebook, and Netflix, are able to convert data science to business value, but other large enterprises can't. They want to do AI, but they don't know how to get something out of it. What are the problem areas? Are companies new to AI, or do they use basic AI? Are there too high expectations from this niche technology?