Does Conversation Hurt Or Help The Chatbot UX? – Smashing Magazine

Chatbot fever has infected Silicon Valley. The leaders of virtually every tech giant -- including Facebook, Google, Amazon and Apple -- proclaim chatbots as the new websites, and messaging platforms as the new browsers. "You should message a business just the way you would message a friend," declared Mark Zuckerberg when he launched the Facebook Messenger Platform for bots. He and the rest of the tech world are convinced that conversation is the future of business. But is chatting actually good for bots?