Behold a new era of digital marketing in travel PhocusWire

Online search is now the first step for a majority of travelers, with some consumers visiting up to 38 sites before booking a ticket. Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers. The key to success is delivering ultra-precisely targeted content, leveraging personalized retargeting combined with AI and deep learning. A single customer looking to book a trip can visits hundreds of travel pages each day. The search often takes weeks before the final purchase is made.