Artificial Intelligence (AI), familiarity breeds content

Artificial Intelligence (AI) is really big right now. Big news and big possibilities, but some big questions too, not least about how to get the best out of it. Could it really eliminate whole categories of jobs, as research by Oxford University suggests?[1] Or could it help make all of us smarter, more efficient, and more fulfilled in our work by doing the essential but repetitive tasks, and mundane activities that human beings do not excel at? Transformation is an overused word in the business world, but this is one case where it's justified.