With the Concept-i, Toyota remembers people actually like driving

Toyota says that its Concept-I vehicle is focused on creating a welcoming experience that grows and learns about the driver. But it's also built to be driven. That's refreshing for people who actually enjoy being behind the wheel and might be concerned about the concept vehicles being shown off by other automakers that more focused on selfies than mountain roads. That's not to say the Toyota isn't also being marketed to a generation with smartphones grafted to their hands. The Concept-i does indeed get a bit touchy feely.