Tech that gets you insured in six clicks

An insurtech disrupter that provides customers with insurance in just six clicks is upping its investment in robotics and AI as it gears up to hit the £15m turnover mark this year. Manchester-headquartered Ripe, which last year rebranded after 20 years as the JRW Group, will also be using data analytics to study behavioural economics and determine what drives customers to buy policies. Ripe was established in 1999 and has been disrupting the traditional insurance model ever since. It uses cutting-edge tech and digital marketing to provide customers with better products, competitive pricing and a slicker online experience. The firm has built its own end-to-end technology platform which it claims allows customers to get a policy in just six clicks. "In some ways, we're the anti-insurer," says executive chairman Paul Williams, who heads up the business along with chief executive Colin Whitehead and managing director John Woosey.