Analytics Unwound: A Guide For The Rest Of Us

The term "analytics" may be the most ubiquitous in today's legal tech landscape. Of the 91 exhibitors present at the annual American Association of Law Libraries Annual Meeting and Conference earlier this month, it's safe to assume that virtually all of them were armed with marketing material alluding to "analytics." The pervasiveness of the term raises a few basic questions. Are analytics and artificial intelligence the same thing? And why, exactly, should law firms and lawyers care about analytics in the first place?