Adobe, Microsoft to Integrate Sensei AI Across Platforms

Adobe and Microsoft have joined forces, combining Adobe's Sensei artificial intelligence (AI) with Microsoft's data to give Adobe customers more automated, intelligence-based business feedback. By plugging into Microsoft's ecosystem, Adobe can pull rich insights from Microsoft's customer relationship management (CRM) and data visualization tools, among other platforms. Adobe Sensei is now armed with a new trove of data from Microsoft Dynamics 365, Microsoft Power BI, and Microsoft Azure, from which it can draw on its algorithm-based recommendations. Both companies are also working to add Adobe Sensei to Microsoft tools; however, there is no timeline for when this reverse integration will be available. Here's an excellent example of how Adobe Sensei and Microsoft work together today: A financial services client working within Adobe Analytics can take existing Adobe data, combine it with Microsoft's data ecosystem, and then feed all of that information into Sensei.