The Inside Story of Apple's Efforts to Make Siri Sound Human - The Mac Observer

Apple's running battle with Amazon Alexa, Microsoft's Cortana, and Google Home, has a lot going on behind the scenes. Greg Joswiak, vice president of iOS, iPad, and iPhone Marketing, and executive Alex Acero gave Wired a peek behind the curtains, and it's interesting as can be. The trouble with taking the long view is dealing with the perception you're falling behind. That's been Apple's dilemma with AI in general and Siri specifically. While Amazon built a platform designed around training its users, Apple has been building Siri to be a service that can truly understand us, and vice versa.