The story of my latest book: Data-Driven Marketing with Artificial Intelligence - Marketing Automation & AI

The Introduction gives an overview of artificial intelligence and its use in marketing, explains key terms, and sets the scene for following chapters. Here, we will bring you up to speed on what you need to know moving forward, whether you're new to the topic or an experienced digital marketer. How Does Marketing Software Use AI? This chapter provides an overview of how currently available AI systems can be deployed by purchasing commercial solutions. We look at what types of products are available and what they can do for your business.