Could artificial intelligence brainwash us?

Could robots change the way we think? While that might seem the stuff of dark science fiction, New Zealand artificial intelligence (AI) experts say there's real fear that computer algoritms could hijack our language, and ultimately influence our views on products or politics. "I would compare the situation with the subliminal advertising that was outlawed in the 1970s," said Associate Professor Christoph Bartneck, of Canterbury University's Human Interface Technology Laboratory, or HIT Lab. "We are in a danger of repeated the exact same issue with the use of our language." Bartneck has been working in the area with colleague Jurgen Brandstetter and other experts at the New Zealand Institute of Language Brain and Behaviour and Northwestern University in the US.