Questionnaire Design and Data Analysis with SPSS and AMOS

This course is to introduce how to design a questionnaire and analyze the data based on survey methods. Different methods regarding linear regression are introduced in this section, such as simple and multiple linear regression, exploratory factor analysis (EFA), reliability test, as well as results interpretation. The principles of structural equation modeling (SEM) methods are introduced in this section, such as measurement and structural models, path analysis, confirmatory factor analysis (CFA), model modification, etc. The operation procedures are also shown by using IBM Amos. As an introductory course for questionnaire design and data analysis, this course mainly focuses on the applications of different analysis techniques.