Colin Lewis: How to be a modern day marketing mystic - Marketing Week

Since time immemorial, humans have longed to learn what the future holds for them. Soothsayers, fortune-tellers and clairvoyants have targeted that particular market with gusto, with hundreds of discredited and often absurd methods. Think reading tea leaves, consulting tarot cards, numerology and phrenology. In Ancient Rome, there were even religious officials called haruspex who interpreted omens by inspecting the entrails of sacrificed animals. Whatever form fortune-telling takes, the basic outcome is the same: seeking meaning in random patterns and phenomenon.