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The Amazon growth story has been a remarkable one so far. On the top line, the company has grown every single year since its inception. Even in going back to 2004, Amazon generated a much more modest $6.9 billion in revenue compared to the massive $469 billion for 2021. Most of these sales come from their retail and ecommerce operations, which the company has come to be known for. That's because 74% of Amazon's operating profit comes from Amazon Web Services (AWS).