A Cambridge entrepreneur who played a key role in Amazon Alexa has backed a London art startup

William Tunstall-Pedoe, the founder of a voice recognition app that was acquired by Amazon and used to develop the Amazon Echo device, has invested in a London-based art startup called Artfinder. Tunstall-Pedoe, the founder of Evi Technologies, which later became Amazon Alexa, has been investing in artificial intelligence startups ever since he departed Amazon in February. Founded by Swedish entrepreneur Jonas Almgren in March 2013, Artfinder describes itself as an online art marketplace that helps people to find art spanning a variety of tastes, budgets, and styles. Artfinder claims to have 500,000 subscribers worldwide, with 8,500 artists selling their works on the platform. Artfinder announced the investment on Wednesday, saying that it has raised $2.2 million (£1.8 million) from Tunstall-Pedoe and venture capital firm Oxford Capital.