Samsung gets its ‘Siri’

Samsung unveiled Bixby, its own virtual assistant, designed to make using your next phone easier. Starting with the Galaxy S8, which is slated to be unveiled March 29, Samsung is positioning Bixby different than Apple's Siri, Google Assistant or Amazon's Alexa in that it can learn and adapt to the needs of its users. "[I]nstead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us," Samsung's executive vice president and head of R&D for software and services InJong Rhee wrote on the company's blog. "With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs. Bixby is the ongoing result of this effort." Unlike Siri, Google Assistanr or Alexa, there is a dedicated physical button on the phone.