AI-Driven Personal Assistant Apps Shaping Digital Consumer Habits

Over the past year, Verto Analytics has published critical research identifying and tracking rapidly-emerging trends in consumer behavior, particularly on mobile devices. Hannu Verkasalo, CEO, Verto Analytics, introduces the conditions under which AI driven apps are influential, from the rise of multitasking to the continued influence of cross-device behavior on digital usage. One thing is clear, says the report: "consumer habits are changing faster than before, aided by an increasingly novel technologies and shorter device innovation cycles. The prevalence of Internet access, the rise of social media, e-commerce, and most recently, mobile apps, have all shaped how consumers behave with digital devices. Within the past few years, we've witnessed the rise of AI-powered apps, which harness cloud-based natural language processing (NLP) and machine learning to power a more sophisticated wave of apps and services," continues the introduction.