Marketer vs Machines - The Winner Takes it All

This ongoing debate of marketer vs machines seems to be a little skewed to me. The idea of machines, as we know it comes from our knowledge based on popular culture. Movies like 2001: A Space Odyssey, Westworld, Alien, etc. have shown us what machines and AI can do. Needless to say, the portrayal of machines in popular culture show what people think of them in reality. These serve as cautionary tales in case we actually start putting our faith in machines.