Everything to know about Black Friday 2026: Best deals, sale dates, how to shop smart, and more

Say More Look Up Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Safety Net Gift Ideas For Everyone On Your List Mashable @Home In My Bag Versus Trending Now Creator Playbook Mashable Selects Getting Technical with Mashable All Series Your shopping can start now. Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.