Tips for AI startups in India: Big clients can be a blessing & a challenge

But in this case, we had to be ready on Day 1. We understood that we were serving the biggest telecom and fast-moving consumer goods companies, and they get millions of requests." This is where channel partners like Microsoft and Accenture can help in ensuring that the underlying infrastructure makes the usage scalable, flexible, and fast to deploy. Kata needs to anticipate needs at two levels: the first is the enterprise or client level, and the next is the end customer who needs a fast response, ease of use, integration with her favorite messaging apps, and so on. At the same time, Kata takes care to factor in the needs of its channel partners.