Campaigns are catching up to the consumer: How AI is shaping the world of politics

Artificial intelligence, machine learning, data analytics are making their way into politics. TechRepublic met with L2's vice president of data Paul Westcott to discuss what role these technologies play in helping political campaigns effectively target messages and create strategies. Only within the past few years have campaigns began utilizing these new technologies. Campaigns and politics are always behind the consumer. "There's no comparison between say what Amazon is doing versus what even a presidential campaign is doing," Westcott said.