AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

More than a quarter (29%) of respondents said they use artificial intelligence (AI) to help streamline customer experiences, per Isobar. An additional 46% anticipate using AI in the future. Similarly, 36% of respondents said they're currently using machine learning, with an additional 37% who anticipate using it in the future. To better understand how these technologies are being leveraged, we spoke with Mario Ciabarra, founder and CEO of digital intelligence platform Quantum Metric. What are some common flaws in the ecommerce customer experience?