Chatbots: Marketing Tools You Can Fit into Your Content Strategy

The lives of marketing technology officers, chief marketing technologists, and other martech professionals are often complicated and draining. Whether they're in control of buying decisions or implementing new marketing tools, the swing between the excitement for a new solution to the drudgery of actually supporting those solutions can take a large toll. From budget burdens to committing their team's man hours--the payoff for every new implementation has to be worth it. As a marketer for a large B2B company, imagine you're presented with a scalable solution that would improve the efficiency of your customer service, reduce overhead, and could operate 24/7. Oh, and it would be entirely in-house--no third-party service or call center that's likely to muddle your brand image. Sounds like a dream, right?