The future of marketing: Why CMOs should invest in data intelligence

Over the past two years, there's been an acceleration of the digital landscape in large part due to COVID-19. As a result, digital transformation has become front of mind for many businesses. Then it's important to understand that the key to success is linking commercial impact to data. This process includes connecting data across systems to generate a better user experience and then integrating that data to enable the business to measure and analyse effectiveness at scale. Done correctly, it provides visibility and allows data driven decision making at a velocity that generates business growth but also competitive advantages.