Experts get down and dirty on 'AI washing' and data-driven business - SiliconANGLE

It seems businesses these days are pinning their hopes on artificial intelligence to finally make bank from big data -- and this hasn't escaped the notice of software vendors. They're stamping AI on new products with such repetitive thuds, one can easily guess the puff inside the packaging. Knowing what AI can and can't do could help companies shop wisely for technology that delivers on its promise. "Cognitive organizations are not going to happen tomorrow morning," said Tripp Braden (pictured, third from left), executive coach and growth strategist at Strategic Performance Partners. A cognitive business would be fully data and AI-driven across all departments; even companies on the cutting edge are several years out from becoming one, he added.