David Rose

What does Lululemon see when it looks into (the) Mirror? A future where artificial intelligence coaching changes the game. Lululemon recently paid $500m (€423m) to acquire Mirror, the maker of a $1,500 vertical home mirror with an embedded training service to guide you through your workouts. The incredible valuation of this startup fires a starting gun for the race to create personal remote coaches, powered by computer vision, for everyone who needs a little motivation and guidance at home. "Home fitness products like Peloton and streaming classes have boomed during the [Covid-19] pandemic," writes the New York Times about Lululemon's acquisition of Mirror.