Should customer analytics belong only to banks?

Banks tend to use customer analytics to cross-sell products to consumers and do things that benefit their own bottom line. Doing so might not help profits, but it might make for more loyal customers, says wallet.ai's Green, who formerly worked at Intuit, wants to help consumers benefit from their account data, just as Wall Street firms benefit from buying anonymized data. Banks' customer analytics programs are typically set up to learn about customer behavior in order to market them certain products. Green recalled an event where he spoke on this topic -- bankers in the audience accused him of being anti-marketing.