Facebook and Instagram to delete ads that use celebrities without their consent

Facebook and Instagram owner Meta is to introduce facial recognition technology to try and crack down on scammers who fraudulently use celebrities in adverts. Elon Musk and personal finance expert, Martin Lewis, are among those to fall victim to such scams, which typically promote investment schemes and crypto-currencies. Mr Lewis previously told the Today programme, on BBC Radio 4, that he receives "countless" reports of his name and face being used in such scams every day, and had been left feeling "sick" by them. Meta already uses an ad review system which uses artificial intelligence (AI) to detect fake celebrity endorsements but is now seeking to beef it up with facial recognition tech. It will work by comparing images from ads flagged as being dubious with celebrities' Facebook or Instagram profile photos.