Consider ethics when designing new technologies

Gillian Christie is the health innovation manager at the Vitality Institute. Derek Yach is the chief health officer at the Vitality Institute. In the weeks since the U.S. presidential election, Facebook CEO Mark Zuckerberg has been firefighting. Widespread accusations assert that his social media company contributed to the election's unexpected outcome by propagating fake news and "filter bubbles." Zuckerberg has harshly refuted these allegations, but the case poses a thorny question: How do we ensure that technology works for society?