Five big artificial intelligence ideas for marketing

While we may not always be aware of it, artificial intelligence (AI) is deeply engrained in our everyday lives. From Apple's Siri to Amazon's Alexa, and from Netflix recommendations to Google search predictions, AI is everywhere. But this is just the beginning. AI and its role in our lives will continue to grow, profoundly changing the human experience. The need to manage a personalised, contextual and intuitive engagement journey is greater than ever.