Learn how AI helps your marketing become more personalised - Business Reporter

PROFESSOR STEPHEN Hawking has told the BBC that he fears artificial intelligence (AI) could eventually spell the end for the human race. This depressing prediction doesn't worry today's marketers, however. They are too excited about using the technology to interact more effectively with consumers at an individual level. AI is not about robotics. It is about creating computers that can think like a human and can learn and improve.