Dynamic Yield Launches an AI-driven, Affinity-Based Personalization Platform

New York: Dynamic Yield, the AI-Powered Personalization Anywhere platform, today announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. While retailers track purchases, they've missed out on a trove of highly valuable information in the form of product and category browsing activity over the years. This structured data can be used for the creation of more relevant and individualized marketing campaigns, but instead, often goes completely unsaved. Dynamic Yield can now match a visitor's browsing activities with the attributes of the products they interact with, leveraging the data to build a unique affinity profile for each individual in real-time. In turn, this allows for the automated creation of new and sophisticated user segments that can be utilized across all channels, including web, mobile, app, email, as well as sent to external third party platforms like DMPs, BI tools, DSPs and more.