Qualcomm Dives Into The Connected Car Market With Its Drive Data Platform

At CES recently, Qualcomm introduced its Drive Data Platform, which the company claims is designed to intelligently collect and analyze information from vehicle's sensors. In addition, the Drive Data Platform can assist smart cars in accurately detecting location, monitoring and learning driving patterns, perceiving surroundings, and capturing and sharing this data. Clearly, the Drive Data Platform should help Qualcomm to tap into connected and autonomous car market, which has a huge growth potential. According to a research by Boston Consulting Group, the autonomous car market could be a $42 billion market by 2025, which could be around 12-13% of the total auto market. As more and more customers look for improved digital experience in the car, in addition to other parameters, car companies are banking on technological advancements in their interiors to compete with each other.