The untold "app gap" story Part IV: Going from (A)pps to (B)ots

This sounds like science-fiction, I know, but so did talking to a digital assistant in a powerful pocket-sized touch screen computer fifteen years ago. As the data has shown the current, "warehouse of apps" app model does not work efficiently with human behavior. The 2014 Comscore Mobile App Report shows that 7% of the smartphone using population downloads 50% of the apps. When incorporated into the rest of the population that averages to just one download per user per month. This data is supported by app discovery activity data that reveals a mere 27% of the smartphone using population (millennials) uses the app store to discover apps as shown in the 2015 Comscore Mobile App Report.