Why AI Isn't The Be-All And End-All Of Retail And Data Is Magento

Everywhere you look companies are talking about using artificial intelligence (AI), chatbots, or virtual assistants as part of their e-commerce strategy. More often than not, these types of technologies are still in the "hype" phase: a lot of speculation, but not much implementation. AI has yet to become mainstream in practice, but we have become really good at collecting information. The proliferation of devices, digital touchpoints and social media platforms has led to an explosion of rich data. And while true AI is the promise that we'll no longer be required to analyze this raw data, we still need technology to turn data into actionable insights.