Bruno Nuyens on LinkedIn: How AI enables retailers to better understand the industry and their…

The socio-economic instability and continuous advancements in technology of the past few years have caused an unprecedented wave of changes in the retail industry, with? These changes aren't limited to an increased digitalization. Instead, many retailers have also noticed a significant increase in a preference for a hybrid experience where digital channels such as ecommerce, or social networks, merge with physical stores. David Ubide, Head of Retail in Europe and Latam at NTT DATA, gives some practical examples where applying AI technology can help understand the customer better.