The 7 Best Examples Of Artificial Intelligence To Improve Personalization

Investing in personalization is good for brands. Research from McKinsey found that brands that excel at personalization deliver five to eight times the marketing ROI and boost their sales by more than 10% over companies that don't personalize. Personalization can be an overwhelming and time-consuming task, but it's made simpler through artificial intelligence. In fact, it's never been easier to understand consumers and create personalized offers with AI. Here are seven of the best examples of using AI to improve personalization.