How AI, Speech Recognition and Digital Assistants Will Impact Marketing by 2020

This guest post was contributed by Steve Sirich, Head of Marketing at Bing Ads, Microsoft. There's no doubt that technology is reshaping the way that brands engage with consumers. Artificial intelligence (AI) and machine learning technologies, such as Microsoft's Cortana and Amazon's Alexa, are advancing rapidly and have become increasingly ubiquitous in our daily lives, transforming how we interact with the world around us. As consumers we tend to embrace these technologies because they satisfy our desire for convenience and personalization. As AI and machine learning become more capable and more embedded in our digital experiences, brands will also have to rethink how they engage with consumers.