How to Retain your App Users using AI - AppVirality Marketing Blog

Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they'll abandon/uninstall it and move on. Considering the fact that your existing customers are much more profitable than the new ones, retention should be on the top of your mind. If you manage to lower your churn rate by 5%, you can increase your profitability by 25-125%!