Artificial intelligence is the key to smarter e-commerce

Statista reports that this year, the value of the global e-commerce sector will peak at R52 trillion and will make up 13.7% of all retail sales with two billion digital buyers. The consumer market is becoming increasingly digital and more people are choosing to buy online. The growth of the e-commerce market has opened up the space for an infusion of innovation and cutting-edge technology to improve customer experience (CX). One such technology is artificial intelligence (AI). It seems that the world is discovering new applications for AI every day.