Assisting a finance business to harness the power of AI in advertising and marketing

The company requested that Faculty determine the major strategic opportunities for it, including optimisation of the existing business functions through the application of new technologies and the creation of new revenue opportunities using AI. We were asked to engage with and execute the most impactful of these opportunities, in collaboration with the company's internal team. First, we identified areas where data was being under-utilised and where AI could add value. Then we made recommendations about the organisational and personnel structure. We provided training for employees in data science management, helped to recruit a new head of data science and filled data scientist roles from Faculty Fellowship programme.