Profiling Market Segments using K-Means Clustering

Each individual is different and so are his preferences. With such a diversity of needs and preferences, how do you serve all of them? Most importantly, how as a business do you know which customers to target and form the right marketing strategies for each of them? In this customer-centric world, Segmentation is your answer. In this article, we shall explore what is customer profiling, how to build it in Python, and what interpretations to make of it.