Marketers Rush to Rise on the AI Tide

Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among those bridging the gap between marketing and technology is Christopher S. Penn. He co-founded the machine learning and analytics consulting firm Trust Insights along with Katie Robbert, a data scientist and machine learning practitioner. Penn talked about artificial intelligence and content marketing with digital marketing expert Madalyn Sklar, bluntly discussing challenges and what AI can -- and cannot -- do. "Today's content marketing has four key problems: strategy, tactics, execution and measurement," Penn said.