The New Data Capitalist

Data is the real capital that's driving the new digital economy. Just consider any successful social media platform or consumer web service: these companies may be short on facilities and capital equipment, but they're rich in intellectual property, thanks to their ability to slice and dice their proprietary reserves of data capital for competitive advantage. Established companies can see similar opportunities, but only if they learn to unlock the full value of their information reserves. Insights into new business opportunities remain hidden because internal data consumers want new combinations of data and analyses not found in standard reports and dashboards. This is the unseen data that's hiding inside every company. How can enterprises bring data capital out of hiding?