How you succeed in business is shifting fast - and not because of AI

ZDNet 

Have you ever wondered why some businesses thrive without spending a dime on ads? Meanwhile, when you try the good old fashioned "build it, and they will come," you're as busy as a Chick-fil-A on a Sunday? Some business owners have figured out something most refuse to see. But in an ever-evolving world of AI and tech, this "secret" isn't just essential to building a sustainable marketing campaign; it might be the only way to do business moving forward. I wish I had known this "secret" sooner. It would have saved me countless sleepless nights and millions in ad spend.