Sure Launches with 2.6M in Seed Funding

Sure, a NYC-based on-demand insurance app powered by artificial intelligence, launched with 2.6m in seed funding. Investors included ff Venture Capital, Montage Ventures, and Fosun Kinzon Capital (Fosun Group). Founded in late 2014, Sure offers individual accident, life, property, casualty, and warranty insurance policies on-demand and direct to consumers through their mobile devices. The platform uses a Robo-Broker driven approach to empower consumers with the ability to personalize their insurance needs via mobile based on location, context and behavior and eliminate the built-in limitations of the industry driven largely by not customized recommendations from brokers. The company is led by CEO and co-founder Wayne Slavin.