Machine Learning ( ML ) applications in online advertising

All rights reserve. 5. Industry Challenge "Predicting ad click–through rates (CTR) is a massive-scale learning problem that is central to the multi-billion dollar online advertising industry" Google Context Ad platforms collect huge data to help them predict ad clicks A good predictive model is essential to serve ads efficiently to optimize over all economic value Sponsored search advertising, contextual advertising, display advertising, and real- time bidding auctions have all relied heavily on the ability of learned models to predict ad click–through rates accurately, quickly, and reliably 5 Private and confidential.