Applications of Artificial Intelligence in the CPG sector

Artificial Intelligence has consistently been a buzzword in the last few years. However, merely jumping on the bandwagon without a proper strategy in place may provide disastrous for organizations. Any value to be derived from AI depends on exactly how it is being leveraged. As AI continues to evolve, it creates opportunities for organizations to improve functioning in their existing software and build new and enhanced products. As organizations attempt to strategize around how they can use AI for the benefit of their organization, it brings several questions to the forefront- what is the right path to take?